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About the Survey

The Analyst Advocacy Survey gathers input from influential analysts who reveal critical insights about the vendors they work with. Our research gives you the information you need to outperform your competitors.

Valuable Questions

  • Which vendors do you recommend in the sales process?
  • Do you have the information you need to recommend vendors?
  • What topics do you want more information on from them?
  • What can vendors do differently to improve your trust?

Valuable Answers

  • The effectiveness of your analyst relations programme
  • How you compare to your competitors
  • How to improve your programme to gain more recommendations
  • Brand perceptions, awareness, and attitude
  • How engaged specific analysts are in your business

Credible Insights

The Observatory is independent so we get high response rates and candid feedback.

We work closely with both vendors and the analyst community to ensure that the methodology is robust and will yield actionable results.

Qualitative Interviews

To get deeper perspectives and dig into surprises and trends, we conduct interviews with the analysts most important to you and your clients.